Sunday, July 30, 2017

Declining Popularity of Sports As Society Divides

The number of people watching football (ratings) has been declining steadily since 2015. The NFL needs someone or something to blame. Fingers have been pointed squarely at Colin Kaepernick. Kaepernick’s failure to stand during the national anthem, an act of protest of injustices within American society, spread across the NFL and started a national conversation. Some liked it, others that view football as their escape did not.

Perhaps society is growing tired of being told what to think. Rich politicians have been barking, and generally not listening to us for years. Many believe Kaepernick was given $125 million to play ball and nothing more. The fact the fans cheer for players accused with violent crimes, however small, taints their perspective. Honsetly, I’m not ‘smart’ enough to understand the subtle nuances of human behavior. What I do know is sports are struggling. Read the financial statements of Dick’s Sporting Good or Sports Authority. Wait, you can’t do that because Sports Authority declared bankruptcy. Nike recently announced that they're exiting golf equipment business. Perhaps younger generations, a group plugged into the information of the digital and social age, understand CTE better than those pointing fingers.

Headline: Anthem protests led poll of reasons viewers tuned out

National anthem protests were the top reason that NFL fans watched fewer games last season, according to a new survey released by J.D. Power.

The pollster said it asked more than 9,200 people who attended either one football, basketball or hockey game whether they tuned into fewer games and why. Twenty-six percent of those who watched fewer games last season said that national anthem protests, some of which were led by Colin Kaepernick, were the reason.



Market-driven money flow, trend, and intermarket analysis is provided by an Insights key.