Tuesday, October 20, 2015

Online Shoppers Still Embrace Buyer Beware

Amazon filed a lawsuit against several websites the company accused of selling positive reviews to help bolster a product's rating on Amazon. Amazon's new learning algorithm, used to spot and remove fake reviews, thus, bolstering the online shopping experience, will help, the sheer size of its online sales, growing each year, is certain to limit its effectiveness. As with brick and mortar shopping, it's still wise to embrace the old adage of buyer beware.

Headline: Amazon sues more than 1,000 sellers of 'fake' product reviews

The online reseller is suing more than 1,000 people who are "misleading Amazon's customers" by selling "fake reviews of products," according to a complaint the company filed in a Seattle court on Friday.



Market-driven money flow, trend, and intermarket analysis is provided by an Insights key.